Consumers demand the highest quality and integrity in the nutritional supplements they consume. They want to know that a supplement works, and that it contains the levels of ingredients shown on the label.
Manufacturers, on the other hand, face the processing challenges caused by the inherent nature of some labile bioactive ingredients. Vitamin C, for example, enjoys high recognition among consumers and has long been used to fortify foods. But Vitamin C is extremely labile, and easily destroyed by many aspects of ordinary processing. Until now, the answer to overcoming the instability of vitamin C is to pay the expense of fortifying – by overdosing by as much as 150% in an attempt to reach label claims.
...through Maxx Microencapsulation.
Ensuring potency is critical in labeling and developing fortified products,
and Maxx Performance microencapsulation meets the challenge – making
stability testing outcomes more predictable, protecting nutrients from
degradation, and extending product shelf life.
Microencapsulation is the ideal mechanism for manufacturers of foods and medical foods, dietary supplements, infant formulas, sports nutrition products to:
- Overcome the instability of labile nutrients such as most vitamins, minerals, amino acids and deliver on label claims
- Extend shelf life of nutrients such as probiotics
- Ensure potency
- Prevent oxidation
- Provide a cost-effective alternative